The image of Ocean Pacific has diminished over recent decades. Once a major player, Ocean Pacific faced financial trouble in the 90s and, as a result, has dropped from the public eye. The objective of the new brand identity is to breathe fresh life into this established but forgotten brand.

The Clara and Allen Gresham Art Gallery offers an Inland Empire showcase for the work of San Bernardino Valley College students, art faculty, alumni and regional artists. Exhibits and educational programs are free and open to the public.

I was approached by Dr. Paul Nemiroff, who was once on the short list for Surgeon General of The United States, before he was to present his keynote speech at the 2011 SupplyExpo. In two days I was able to design and deliver 1,000 promotional cards to be distributed to attendees of the conference.

This modernized cover is inspired by Art Deco movement and feels luxurious yet ominous. The primary themes of the story are reflected; the decline of the American dream in the 1920’s and the hollowness of the upper class.

The image of Echo Global Logistics hasn’t been keeping up with the company’s rapid growth. A forward-thinking design needs to be implemented now in order to establish the brand as recognizable, trustworthy, and reliable.

Inspiration for this mark was drawn from both the attractive yet unassuming atmosphere of the museum and the architecture of the building itself.